I started building for the web because I liked making clunky things work properly, and never really stopped. Ten years on, that instinct is the whole job.
Most of my work looks the same from the outside: a business is busy, a little chaotic, and quietly held together by spreadsheets, copy-paste and tools that don't talk to each other. I find the friction and engineer it out.
Sometimes that's a custom web app that replaces three subscriptions. Sometimes it's an AI assistant that answers customers at 2am. Often it's the unglamorous plumbing: an integration that finally connects payments, email and your CRM into one calm system.
Working solo is a deliberate choice. There's no account manager between you and the person writing the code, no telephone game, no six-month black box. You talk to the engineer, every week, and you see working software the whole way.
I'm at my best with small and growing teams who feel their tools are holding them back, and want one technical person they can trust to fix it, then keep it sharp.